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First introduced as an April Fool's joke, the limited-edition Easy Bake fragrance quickly gained traction with fan demand.
May 6, 2026
By: Lianna Albrizio
Associate Editor
Huda Kattan’s cosmetics brand, Huda Beauty, is making its foray into fine fragrance with the launch of Easy Bake Intense Eau de Parfum. Kattan’s foray into fine fragrance isn’t new. She co-founded Kayali, where she helped create industry blockbusters. This journey, she said, shaped a deep, intuitive understanding of what makes a scent unforgettable, and that expertise guided every step of the launch. “Fragrance is the final step of feeling fully glamorous, it’s what bring...
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